
Email Sunset Policy: When to Stop Emailing Inactive Subscribers
A sunset policy decides when an inactive subscriber stops getting your mail. Windows by sending frequency, the steps, and why you verify the segment first.
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A sunset policy decides when an inactive subscriber stops getting your mail. Windows by sending frequency, the steps, and why you verify the segment first.

Your CRM does not rot all at once; it degrades a little every day. Where the decay comes from, how it shows up, and four controls that slow it.

A week-by-week Black Friday email prep plan: what to remove, re-verify and warm up from seven weeks out so the year’s biggest send lands in the inbox, not spam.